The impact of automation and AI on the advertising industry

The impact of automation and AI on the advertising industry

Image Credit: Group M Recent advancements in Artificial Intelligence and automation have sparked excitement in the advertising industry but AI is far from new. AI has been used in Smart Bidding by Google since 2016 and META in auctions since 2018. GroupM Nexus’ Xaxis launched Copilot in 2020, an AI technology for real-time investment optimisation. As a Performance Agency, we discuss…

Read More
Top 10 Ways RPA Boosts Business

Top 10 Ways RPA Boosts Business

Here are the top 10 ways Robotic process automation (RPA) can boost your business Organizations are continually looking for new methods to improve efficiency and productivity in today’s quickly changing business landscape. Robotic Process Automation (RPA) has emerged as a game-changing technology that empowers businesses to streamline their operations, reduce manual labour, and achieve higher…

Read More
What Is Marketing Automation: How Does It Work?

What Is Marketing Automation: How Does It Work?

​​Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an ever-growing number of channels and platforms where they need to meet their customers, marketing automation…

Read More
retail industry: How automation is reshaping the retail industry?

retail industry: How automation is reshaping the retail industry?

The retail sector has undergone a remarkable change in recent years. With the pandemic accelerating the shift towards online commerce and bringing in a wave of technological transformation, brick-and-mortar stores have been severely impacted. Even businesses that were modeled around online retail have witnessed numerous challenges. Rapidly evolving customer expectations and increasing demand for prompt,…

Read More