December 22, 2024
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automation

Automation Enhances AP/AR Workflows as CFOs Urged to Embrace Advanced Tech

Automation Enhances AP/AR Workflows as CFOs Urged to Embrace Advanced Tech

William Adams07 mins

Automation and artificial intelligence (AI) have become essential tools in the business-to-business (B2B) landscape, transforming various aspects of financial operations and payment processes. For instance, the digitization and automation of payments have proven key to improving working capital transparency and streamlining financial processes, helping businesses navigate economic challenges. This article explores the impact of automation…

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The impact of automation and AI on the advertising industry

The impact of automation and AI on the advertising industry

William Adams010 mins

Image Credit: Group M Recent advancements in Artificial Intelligence and automation have sparked excitement in the advertising industry but AI is far from new. AI has been used in Smart Bidding by Google since 2016 and META in auctions since 2018. GroupM Nexus’ Xaxis launched Copilot in 2020, an AI technology for real-time investment optimisation. As a Performance Agency, we discuss…

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What Is Marketing Automation: How Does It Work?

What Is Marketing Automation: How Does It Work?

William Adams015 mins

​​Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an ever-growing number of channels and platforms where they need to meet their customers, marketing automation…

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retail industry: How automation is reshaping the retail industry?

retail industry: How automation is reshaping the retail industry?

William Adams08 mins

The retail sector has undergone a remarkable change in recent years. With the pandemic accelerating the shift towards online commerce and bringing in a wave of technological transformation, brick-and-mortar stores have been severely impacted. Even businesses that were modeled around online retail have witnessed numerous challenges. Rapidly evolving customer expectations and increasing demand for prompt,…

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