![Why & When Customer Lifecycle Automation is Critical in Your Business Why & When Customer Lifecycle Automation is Critical in Your Business](https://assets.entrepreneur.com/content/3x2/2000/1699550471-customer-lifestyle-automation-1123-g622965116.jpg?format=pjeg&auto=webp)
Why & When Customer Lifecycle Automation is Critical in Your Business
Opinions expressed by Entrepreneur contributors are their own. Your business needs more customers, but you’ve encountered a roadblock. You can’t spend more money on advertising unless you get more customers, but getting more customers requires more marketing dollars — and the cycle continues. This is where lifecycle automation can help. First, let’s get some clarity…