The impact of automation and AI on the advertising industry
Image Credit: Group M Recent advancements in Artificial Intelligence and automation have sparked excitement in the advertising industry but AI is far from new. AI has been used in Smart Bidding by Google since 2016 and META in auctions since 2018. GroupM Nexus’ Xaxis launched Copilot in 2020, an AI technology for real-time investment optimisation. As a Performance Agency, we discuss…